Bottom of the Pyramid (BoP) strategies are viewed in many contemporary business circles as the pot of gold at the end of the rainbow. BoP refers to the 2,6 billion people who live below the $2 a day breadline and many business strategists argue that if targeted correctly, these consumers can offer businesses a main line into one of the fastest growing markets. Even if the price of products and services has to be reduced, profits can be made up and surpassed in volumes sold.
I've spent time recently testing the pre-release version 1.5 of Freedom Fone in Zimbabwe. Lots of little bugs have presented themselves but for the most part this version has been a revelation. The closest tech support has been Alberto in freezing Stockholm and Giovanni somewhere in Italy. I am sweating it out in Harare, Zimbabwe.